Educated buyers buy faster
Using a dedicated academy to educate buyers, move them through the sales journey, and set reps up for winning buyer interactions is called Knowledge-Led Growth™.
It’s a framework any B2B sales or marketing team can put into practice. Get the guide to see how it works.
Trusted by industry leaders
6 key questions to implement
Knowledge-Led Growth™
Question 1
“Is educational content tailored to each stage of the buying journey?”
Consider the questions buyers have during the awareness, consideration, and evaluation stages and what content answers those questions.
Question 2
“Are there incentives for progress?”
Certifications, badges, and diplomas incentivize learning and measure progress for prospects and your internal team.
Question 3
“Are there clearly defined persona pathways?”
Buyers want to see targeted, relevant learning pathways to help them become superheroes in their role.
Question 4
“Am I making content decisions based on existing interaction and engagement?”
What your clients are researching should inform content, not “gut feelings” or “best practices.”
Question 5
“Are there clearly defined persona pathways?”
Buyers want to see targeted, relevant learning pathways to help them become superheroes in their role.
Question 6
“Am I making content decisions based on existing interaction and engagement?”
What your clients are researching should inform content, not “gut feelings” or “best practices.”
Guide: Knowledge-Led Growth™
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Learn what content buyers want -
Use education to grow revenue -
Activate your sales team
Traditional content marketing doesn’t cut it
68% of B2B buyers prefer to do individual research online rather than involving a sales rep.
Today’s B2B buyers are rejecting traditional marketing & sales models in favor of authenticity and self-empowerment. With changing buyer trends, you need a platform built to motivate consumers to engage with your content and sell themselves on your solution before they even reach a rep.
Get on the pathway to Product-Led Growth benefits
Product-Led growth benefits don’t have to be all or nothing. Gartner studies highlight a hybrid Product-Led/Sales-Led model that you can put into practice with Knowledge-Led Growth™.
