definitive-guide
Why Knowledge-Led Growth™?

Buyers are tired of being sold to. Building knowledge builds trust & authority, demonstrates value, and engages prospects more authentically, enhancing your sales efforts and leading to longer relationships.

Free Guide

Educated buyers buy faster

Using a dedicated academy to educate buyers, move them through the sales journey, and set reps up for winning buyer interactions is called Knowledge-Led Growth™.

It’s a framework any B2B sales or marketing team can put into practice. Get the guide to see how it works.

The graphic shows a guide booklet with the title "The Definitive Guide to Knowledge-Led Growth."

Trusted by industry leaders

6 key questions to implement
Knowledge-Led Growth™

The image shows a funnel diagram representing the customer journey for three distinct personas—Persona 1, Persona 2, and Persona 3—through the stages of Awareness, Consideration, and Decision.

Question 1

“Is educational content tailored to each stage of the buying journey?”

Consider the questions buyers have during the awareness, consideration, and evaluation stages and what content answers those questions.

lightbulb icon
The image displays a "My Progress" dashboard interface for a learning platform. The dashboard shows various courses, each with a title, star rating, number of modules, and a button to resume or start the course.

Question 2

“Are there incentives for progress?”

Certifications, badges, and diplomas incentivize learning and measure progress for prospects and your internal team.

lightbulb icon
A role selection interface displaying a list of roles with checkboxes beside each one. The "All Roles" option is at the top, enabling users to select all roles at once.

Question 3

“Are there clearly defined persona pathways?”

Buyers want to see targeted, relevant learning pathways to help them become superheroes in their role.

lightbulb icon

Question 4

“Am I making content decisions based on existing interaction and engagement?”

What your clients are researching should inform content, not “gut feelings” or “best practices.”

lightbulb icon
The image shows a data dashboard displaying four key metrics influenced by a user’s hub or academy.

Question 5

“Are there clearly defined persona pathways?”

Buyers want to see targeted, relevant learning pathways to help them become superheroes in their role.

lightbulb icon
The image shows a "Tasks" dashboard in a CRM platform, displaying tasks assigned to a user named Samantha Evergreen. The interface is prompting her to reach out to a warm prospect.

Question 6

“Am I making content decisions based on existing interaction and engagement?”

What your clients are researching should inform content, not “gut feelings” or “best practices.”

lightbulb icon
The graphic shows a guide booklet with the title "The Definitive Guide to Knowledge-Led Growth."

Guide: Knowledge-Led Growth™

Learn how you can generate revenue from educational content.
  • icon-handshake
    Learn what content buyers want
  • icon-protection
    Use education to grow revenue
  • icon-hand
    Activate your sales team

Traditional content marketing doesn’t cut it

68% of B2B buyers prefer to do individual research online rather than involving a sales rep.

Today’s B2B buyers are rejecting traditional marketing & sales models in favor of authenticity and self-empowerment. With changing buyer trends, you need a platform built to motivate consumers to engage with your content and sell themselves on your solution before they even reach a rep.

The graphic is a comparison table titled "Traditional Content Marketing vs Knowledge-Led Growth™" that focused on Knowledge's Led Growth's structured, learning-theory centered framework that provides incentive for lead nurturing and offers clear reporting.

Get on the pathway to Product-Led Growth benefits

Product-Led growth benefits don’t have to be all or nothing. Gartner studies highlight a hybrid Product-Led/Sales-Led model that you can put into practice with Knowledge-Led Growth™.

The graphic compares three sales funnels: Product-led Growth (PLG), Hybrid PLG, and Sales-led Growth (SLG), highlighting how Hybrid PLG can help users unlock key benefits of PLG without a full PLG model.