How to make B2B content marketing actually work

Finding that your traditional content marketing efforts aren’t driving revenue?

Prospects are looking for clear pathways to research their problems, but not all educational content is set up to generate revenue.

Address the 6 key questions below to see more ROI from content marketing.

The graphic shows a guide booklet with the title "The Definitive Guide to Knowledge-Led Growth."

6 key questions to enhance B2B content marketing

Question 1

“Is educational content tailored to each stage of the buying journey?”

Consider the questions buyers have during the awareness, consideration, and evaluation stages and what content answers those questions.

The image displays a "My Progress" dashboard interface for a learning platform. The dashboard shows various courses, each with a title, star rating, number of modules, and a button to resume or start the course.

Question 2

“Are there incentives for progress?”

Certifications, badges, and diplomas incentivize learning and measure progress for prospects and your internal team.

A role selection interface displaying a list of roles with checkboxes beside each one. The "All Roles" option is at the top, enabling users to select all roles at once.

Question 3

“Are there clearly defined persona pathways?”

Buyers want to see targeted, relevant learning pathways to help them become superheroes in their role.

Question 4

“Am I making content decisions based on existing interaction and engagement?”

What your clients are researching should inform content, not “gut feelings” or “best practices.”

The image shows a data dashboard displaying four key metrics influenced by a user’s hub or academy.

Question 5

“Are there clearly defined persona pathways?”

Buyers want to see targeted, relevant learning pathways to help them become superheroes in their role.

The image shows a "Tasks" dashboard in a CRM platform, displaying tasks assigned to a user named Samantha Evergreen. The interface is prompting her to reach out to a warm prospect.

Question 6

“Am I making content decisions based on existing interaction and engagement?”

What your clients are researching should inform content, not “gut feelings” or “best practices.”

Guide: Knowledge-Led Growth™ for Content Marketers

The guide shows marketers how they can implement Knowledge-Led Growth to grow revenue.

Learn what content buyers want
Use education to grow revenue
Activate your sales team

Traditional content marketing doesn’t cut it.

68% of B2B buyers prefer to do individual research online rather than involving a sales rep.

Today’s B2B buyers are rejecting traditional marketing & sales models in favor of authenticity and self-empowerment. With changing buyer trends, you need a platform built to motivate consumers to engage with your content and sell themselves on your solution before they even reach a rep.